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About Us

Welcome to Select Fitness USA.

Our vision is big: To inspire fitness and wellbeing in people across America... 

But our mission is simple: Equip you and your fitness facility with the highest quality fitness gear, backed by unparalleled knowledge and service.

Whether you're setting up a home gym, a corporate wellness center, or a boutique fitness facility, we give you the tools, the support, and the know-how to help you achieve success. Each customer win brings us closer to our ultimate vision. 

Founded on Passion, Driven by Purpose

Matthew Gemkow isn't just the founder of Select Fitness USA; he embodies our mission and core values. With over a decade of deep-rooted experience in fitness, athletics, and holistic well-being, Matt injects a relentless drive to serve into every facet of the company. He's not merely in this for the business; he's on a mission to inspire fitness and well-being across America through proper education and the right equipment.

Our Core Values

At Select Fitness USA, we're guided by a set of core values that define who we are, what we stand for, and what you can expect with us:

  1. Speed: We act quickly in every way we can possibly control, understanding that your fitness journey shouldn't wait. 
  2. Drive: We are relentlessly focused on achieving the best outcomes for our customers.
  3. Integrity: Trust is our currency, and we earn it every day.
  4. Accountability: We take responsibility for our actions and for your satisfaction.

Who We Serve 

Select Fitness USA is proud to cater to a diverse range of customers across America:

  • Home gym enthusiasts
  • Public/Private gym facilities
  • Heroes serving our country
  • Personal/Group training facilities
  • Commercial gyms and fitness clubs
  • Hospitality facilities of all kinds
  • Anyone looking to add to or build their fitness space

Shop With Confidence At Select Fitness USA

At Select Fitness USA, we don’t just provide quality, we stand by it!

Enjoy free shipping, manufacturer's warranties, and our price-match guarantee.

We're not just another online shop; we're your go-to experts in health and fitness equipment.

Got questions? Our team of knowledgeable advisors is a click or call away, ready to be your personalized guide in this journey toward better health.

Start Building A Better Gym Today!

Talk to a real human. Call us at 888-995-4450, email us at, or chat live with our experts right here on our website. Join the Select Fitness USA family and take the first step toward a healthier, better you.